From studying people to designing for people
"You're a Sociology major...doing UI/UX design?"
In Sociology, I've learnt about everything from the fine arts to the experiences and problems of growing old. But most importantly, I've learnt how to approach different contexts, ask questions about it, and take a critical approach to understanding them.
In design, this analytical approach has helped me understand users and identify how we can address their needs through design. Having explored UI/UX design in university, I came to enjoy the process of solving problems and iterating through the process of research, ideating and testing.
Pictured: beyond UI/UX, I love all things design! Here's me sitting on a comically large CH07 Shell Chair, designed by Hans J. Wegner at the Danish Design Museum.
Benefits
Low cost or no-cost at all, we offer a benefits package that covers out employee's well-being.
Group Life Insurance
Medical Coverage
Dental Coverage
Transportation Benefits
Employee Assistance Program
Legal Services Plan
Vacation, Sick & Holiday Pay
Experience
BNP Paribas
UI/UX Design Intern
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Conceptualised user journeys that leverage GenAI to offer clients a personalised and seamless way to manage their wealth. Presently reimagining an online desktop experience to realise this vision by 2030.
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Ideating for a potential collaboration with a tertiary institution to allow the bank to gather insights from students and offer students opportunities to work on real-world problems with a corporate partner.
Central Provident Fund (CPF) Board
UI/UX Design Intern
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Revamped a document creation tool with 2 other designers to make it easier and more efficient for government officers to create repetitive documents. This product has been developed and is now used by over 1000 government officers to save time on document creation, reduce errors and increase efficiency.
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Designed new design language system components to expand the department’s existing design system.
STUDIO DAM
Graphic Design Intern
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Supported 2 clients with strengthening their branding and visual identity across both print and online media, by crafting and refining logos and visual systems created with Adobe Illustrator
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Conducted market and user research on various industries using the SWOT analysis framework, to gather market insights used to advise 4 clients on business strategy and brand positioning
Education
Bachelors of Social Sciences (Highest Distinction)
While I studied Sociology (i.e. my Major), I also studied Communications and New Media (as my Second Major) and Interactive Media Design (as a Minor) – what's the fun of only studying one thing in university anyway?
National University of Singapore
University Scholars Programme (presently, NUSCollege)
Beyond my Bachelor's programme, I enrolled in this Academic Programme where I got to explore topics like Chemistry, the Digital Humanities, and Engineering, learning in small seminars alongside students from various other disciplines.
National University of Singapore
NUS Student Exchange Programme
A 6-month overseas programme, where I lived and studied in Austin, Texas, United States – here, I had the good fortune of interacting with local students and exploring the culture of 8 different US States.
University of Texas at Austin